Rafael Rabl, designer and art director in Vienna
I design brands and the worlds they live in, no stone unturned.
I'm Rafael, a designer and art director in Vienna. I care about the system behind the work as much as the work itself: the grid under the poster, the rules behind the motion, the code under the website.
Selected work
- Whyld, 2026. Three brand worlds, a logo drawn from one bouncing ball and WebGL prototypes for Wildcard's creative AI lab.
- TP Automobil Manufaktur, 2026. A workshop for every make that looked like a supercar garage: two brand worlds, three website directions and the films to carry them.
- Aura, 2026. A Framer component that pours holo, glass, liquid and metal shaders over any product cutout.
- rubble, 2022–2026. A studio called rubble, art-directed as floating stones overgrown with moss and wildflowers.
- risk on mind, 2026. Blue glass spheres and pixel type for an industrial risk consultancy, in a bilingual Framer site.
- Acht mal Acht, 2022–2023. Sixty-four squares explained like a design system: a chess book, AR scenes, 3D and a website.
- Shishikura, 2026. Three bilingual website prototypes for a one-man izakaya hidden in alley 17 of Pontocho, Kyoto.
- IQONIC, 2020–2026. A fingerprint drawn in one line of spectrum light: identity, print and two websites for a consultancy.
- Christoph Marsano, 2026. One hand-drawn wave as signature, icon and pattern for a Vienna coach and mediator.
- The Cottage, 2020–2021. Skin as a landscape: an embossed visual language for a dermatology and medical cosmetics practice.
- Superfund, 2023–2024. Old masters, fragmenting 3D figures and one confident green for an Austrian investment firm.
- Memento, 2021. A film magazine that untangles the reverse timeline of Memento in charts and big type.
- Interface studies, 2025–2026. A running sketchbook of interface moments, built as real prototypes in Framer and shared on X.
- Elisabeth Rohr Real Estate, 2022–2023. Real estate styled like a fashion label: an ER monogram, wide extended type and a confident orange.
- Cross Platform IT, 2021–2024. A cross made of arrows, rendered as interlocking wireframe cubes, for a Vienna IT company.
- BonBon, 2024–2025. A name, a leaf-like mark and two fresh greens for an employee pension benefit.
- Malerei Engelhart, 2025. Stacked orange chevrons and a crisp Webflow site for a painting business in Lower Austria.
- Mónocell, 2026. A quiet double-loop symbol and a sunlit website for a discreet private health membership.
- zone14, 2020–2021. Name, bracket logo and brand system for a football analytics startup, as founding designer.
- OPLY, 2024–2025. A circular symbol of arrow segments and a bright orange system for a new-work consultancy.
- NAVAX, 2026. Glass key visuals and landing pages for Microsoft Dynamics and Copilot, made for an Austrian partner.
- Run with Scipio, 2026. One running coach's website, built five times: from a one-line prompt to a design finished by hand, to find out where the AI stops and the designer starts.
- Julian Mayer, 2023–2025. A JM monogram in black and gold and two website generations for a conversion copywriter.
- Yoboo, 2025. Strategy and a Webflow site for a Belgian health app that speaks to people, companies and pharmacies.
- RÉÉ Coffee, 2023. Misty forests, dark packaging and a waitlist page for a Mexican specialty coffee brand.
- Gooodie, 2026. A playful marketing site for Gooodie, an app for building quests, quizzes and challenges.
- FinPlay, 2025. A landing page for FinPlay, a white-label toolkit of banking app components.
- Fontly, 2026. Every free font worth using: a curated type directory with honest verdicts, built with Framer Agent.
- Junger Beer, 2026. A website nobody asked for: an unsolicited rebuild for a Viennese architecture firm, made to get out of the way of the buildings.
- Kecksilber, 2021. A stacked-letter window poster and a clean Webflow shop for a jeweller at Stephansplatz.
- YouTube, 2022–2026. A YouTube channel for designers about Framer, Webflow, AI tools and the craft behind the work.
Write to rafael@rubble.at.